JOWI
Branding
CHALLENGE
Redesign the existing logo and create the brand identity for Jowi maintaining the existing floral theme while conveying values like comfort, sensuality, and nature.
GOAL
Craft a hand-made logo reflecting inclusivity, comfort, and freshness. Choose typography with personality and femininity, create adaptable logo variations, and develop a nature-inspired color palette for a cohesive brand identity. Ultimately, the goal is to resonate with the target audience and set Jowi apart in the underwear market.
BRAND’S CONCEPT
Jowi celebrates diversity, offering comfortable and sensual lingerie for every woman. The floral logo embodies growth and inclusivity, symbolizing the beauty in all sizes. Jowi is more than underwear; it’s a confident expression of individuality, inviting women to feel comfortable, sensual, and free.
JOWI ISCOMFY|SENSUAL|FREEDOM
LOGO
Following the idea of freedom and floral visual codes, we created handmade floral illustrations combined with natural colors and a typography with so much personality. The photos are categorized by the combination of light and shadows and closeups of the woman with the aim of reflecting the comfy and sensual style.
BRAND APLICATION
