MANJAR

Branding

CHALLENGE

Create a new brand identity combining art and food. Interpret the owner’s creative vision.

GOAL

Meld both worlds into captivating visuals that exemplify the brand’s mission.

BRAND’S CONCEPT

MANJAR. is a gastronomic venture that merges the rustic nature of the famous Argentine alfajor with abstract and conceptual elements of art. This combination creates a product that sticks to its roots while allowing artistic innovation to create a universe of new flavors and sensations.

MANJAR ISUNIQUE|VERSATILE|MULTICULTURAL|DIVERSITY

LOGO

Its main component is a Ferris Wheel, which suggests a trip around the world’s diversity and multiculturalism. World travel also encourages the idea that this unique product should be shared with the world. It was first handcrafted with a canvas and acrylic paint, in order to maintain a rustic feel, and then digitized to achieve different original designs. The project’s name is presented in a minimalist, classic and bold typography, accentuating its simplicity with a period at the end.

LOGO VARIATIONS

In order to create the brand’s visual identity, first we drew inspiration from a painting we made using acrylic paint (one of our many hobbies). Then, we digitized and converted it into several different color palettes, thus creating a few logo variations. We created “disruptive harmony”, which expresses the brand’s originality and style. We took into consideration that having a few extra variations of the logo would allow the brand to use them on different colored merchandise and packaging.