WILDFLOWER
Branding
CHALLENGE
Crafting a new brand identity for an entrepreneur woman that values creativity, individual growth, and joy presents the challenge of capturing the diverse skills—from floral artistry to homemade recipes. Maintaining authenticity and handmade aesthetics becomes pivotal in the design process.
GOAL
Emphasize the power of handmade and authentic creations, reflecting a natural, feminine aesthetic that aligns with the brand’s ethos.
The design should embody the entrepreneurial spirit of the brand’s inspiration, radiating creativity and a love for sharing.
BRAND’S CONCEPT
The brand embodies an entrepreneurial spirit rooted in creativity, growth, and love. It serves as a platform that celebrates diverse skills, from artistic flower crafting to homemade recipes. The essence lies in fostering genuine joy through authentic, handmade creations. The natural, feminine aesthetic mirrors the brand’s commitment to individuality and creativity.
WM ISJOY|CREATIVITY|GROWTH|AUTHENTICITY
LOGO
Crafted by hand, our logo features an illustration of the founder with delicate floral elements, embodying the genuine and artisanal essence of our brand. The logo radiates authenticity and a personal touch, capturing the entrepreneurial spirit that fuels the brand. The design should evoke feelings of warmth, creativity, and the joy of sharing handmade love.
LOGO VARIATIONS
BRAND APLICATION
